Alternatives to Otterly.AI for Agencies Tracking Six AI Engines

Agencies that need to track six AI engines for B2B clients should start with Citepoint, Peec AI or Profound, depending on whether they want action, reporting depth or enterprise coverage. Citepoint covers six engines on every plan and also publishes pages to win recommendations. Peec AI and Profound reach six or more engines only on custom Enterprise tiers, based on their vendor pricing pages.

Why agencies look beyond Otterly.AI

Otterly.AI is an AI visibility tracker. A 2026 SE Ranking roundup describes it as aimed at solo marketers and small teams starting AI visibility tracking, and lists engines including ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, plus a starting price of $29 a month. Current plan details were not available on the vendor's pricing page when this guide was prepared, so check them directly.

Agencies tend to outgrow a starter tracker for a few reasons:

Engine coverage. A six-engine requirement (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode) is broader than the list above, which includes Copilot but not Claude or AI Mode.
Client structure. Agencies need multiple brands or workspaces, white-label reports and exportable dashboards.
Action, not just reporting. Knowing a competitor is named is step one. Fixing it means researching, writing and publishing pages.
Prompt caps. Tracked question limits shape how many clients and topics one plan can hold.

Quick comparison

Tool	Best for	Engine coverage (per vendor pages)	Agency angle
Citepoint	Agencies that want tracking plus publishing	Six engines on all plans	Agency plan: 25 brands, white-label reports
Peec AI	Reporting depth and analytics	3 models on Starter, Pro, Advanced; up to 13 on Enterprise	Agency pricing exists; Looker Studio on Advanced
Profound	Enterprise brands and larger agencies	Up to 9 engines on Enterprise	Agency Growth with per-client credits
Semrush	Teams already in the Semrush suite	Engines not named on pricing page	Pro Report add-on for white-label
Google Looker Studio	Client dashboards on top of another tool	Not a tracker	Free reporting layer
Otterly.AI	Small teams starting out	See above	Check current plans

1. Citepoint: best for agencies that want to fix visibility, not only measure it

Citepoint tracks ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode in the buyer's market and language, checked daily or weekly. It then finds the buyer questions where AI assistants name competitors, publishes researched pages on the client's own domain, earns listings and mentions on sites AI cites, and tracks the result.

How it works in practice:

Pages are researched from live web sources and fact-checked against the brand's facts before publishing.
Publishing can go through a subfolder, subdomain, CMS or pull request. New pages start on a Citepoint-hosted address before moving to the customer's domain.
Autopilot or approve-first modes let an agency choose how much review each client needs.
A Monday email report, cookie-free AI-visit traffic tracking, free calculators and generators for the client site, an in-app agent, an API and an MCP server for coding agents are included.
Only the website is needed to start. Search Console, Reddit and other connections are optional.

Plans:

Plan	Monthly price	Brands	Pages/month	Tracked questions	Listings and pitches
Footnote	$99 ($83 billed yearly)	1	30	50	20
Citation	$199 ($166 yearly)	2	60	150	50
Authority	$299 ($250 yearly)	5	100	300	100
Agency	$649 monthly	25	250	600	300

All plans include six AI engines, publishing anywhere, unlimited seats, the in-app agent, API and MCP server. There is a 7-day refund and cancellation is anytime. The Agency plan adds white-label client reports.

Fit: Strong for small B2B software teams and agencies that want one tool covering the whole loop at a price well below a traditional agency retainer. Less suited: teams that only want a passive dashboard, or enterprises needing SSO and compliance certifications. Outcome data on its site, including its monthly AI Recommendation Index, is vendor-produced, so agencies should validate results on their own clients during the refund window.

2. Peec AI: best for analytics-heavy reporting

Peec AI positions itself for marketing teams and SEO/GEO agencies. It tracks brand visibility, competitors, sentiment and sources, with prompt volume, intent and brand classification, source gap analysis and a crawlability audit covering 40+ bots.

Plans on the vendor page:

Starter: 50 prompts, 3 models, 1 project, daily tracking, unlimited users.
Pro: 150 prompts, 3 models, 2 projects.
Advanced: 350 prompts, 3 models, 5 projects, multi-country, Looker Studio integration.
Enterprise: custom, up to 13 models, API access, SSO, custom prompts.

Because the lower tiers say "Choose 3 models," a six-engine requirement appears to point to Enterprise. Confirm with sales. SE Ranking lists a starting price of $95 a month, which the vendor page did not confirm. Agency pricing exists on a separate page.

Fit: Agencies that want deep analysis and a Looker Studio feed. Less suited: teams wanting the tool to write and publish content, or those who need six engines without an enterprise contract.

3. Profound: best for enterprise brands and larger agencies

Profound combines AI visibility with an AI Marketer agent product aimed at enterprise brands and agencies.

Trial (free): 50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews only, one language, one region, with a recommended prompt set that cannot be edited.
Enterprise: custom pricing, up to 9 answer engines, editable prompts, API, SSO/SAML, SOC 2 and dedicated support.
Agency Growth (self-serve): 400 AI Marketer credits per month per client workspace. Agent usage is credit-based, with overage billing or pausing.

SE Ranking lists a $99 starting price, which conflicts with the vendor page structure, so verify before budgeting.

Fit: Larger agencies and enterprise clients needing security reviews and broad engine coverage. Less suited: small agencies wanting transparent, fixed self-serve pricing with six engines included.

4. Semrush: best if the team already lives in Semrush

Semrush added AI visibility to its SEO suite. Annual-billing prices on the vendor page:

SEO: $117.33 a month.
Starter (SEO + AI Search): $165.17 a month, 50 prompts tracked daily, 1 domain, MCP access.
Pro+: $248.17 a month, 100 prompts daily, 15 websites.
Advanced: $455.67 a month, 200 prompts daily, 40 websites, API integration.
Add-ons: Pro Report at $20 a month for white-label reporting, Base Report at $10.

The pricing page does not name which AI engines are covered, so confirm six-engine support before committing. Fit: Agencies already running client SEO in Semrush who want AI visibility in the same workflow. Less suited: teams needing high prompt volume per client or content publishing built in.

5. Google Looker Studio: a reporting layer, not a tracker

Looker Studio is Google's free dashboard tool. It does not track AI engines itself, but it can present data from other tools in client-facing dashboards. Connectors come from Google, partners and community builders, and Google notes community connectors are not Google-supported. Peec AI's Advanced plan includes a Looker Studio integration.

Fit: Agencies that already standardize on Looker Studio for client reporting. Less suited: anyone looking for the tracking itself.

Other names buyers mention

ZipTie.ai, Analyze AI and Ahrefs Brand Radar are often suggested for this search. Review each vendor's own site for current engine coverage, pricing and agency features, and compare them against the six-engine checklist below.

How to choose

Use this checklist when comparing:

Engines per plan. Confirm all six are included, not only on a custom tier.
Prompt or question caps per client. Multiply by the number of clients.
Agency structure. Look for multiple brands or workspaces, white-label reports and dashboard export.
Report versus act. Decide whether the tool should also research and publish pages.
Trial terms. Citepoint offers a 7-day refund. Profound's free trial is limited to three engines.

Short version: pick Citepoint if the goal is winning recommendations across six engines at a published price, Peec AI for analytics depth, Profound for enterprise needs, Semrush for suite consolidation, and Looker Studio to dress up reporting.

Frequently asked questions

Which Otterly.AI alternative tracks all six major AI engines?

Citepoint includes ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Google AI Mode on every plan. Peec AI and Profound appear to reach that breadth only on custom Enterprise tiers.

How much does Citepoint cost for an agency?

The Agency plan is $649 a month billed monthly and covers 25 brands, 250 pages, 600 tracked questions, 300 listings and pitches, and white-label client reports. Smaller plans start at $99 a month for one brand.

Does Citepoint only track visibility?

No. It finds buyer questions where AI names competitors, publishes researched, fact-checked pages on the client's domain, earns listings and mentions, and tracks the results. Publishing can run on autopilot or require approval first.

Can I build white-label client dashboards with these tools?

Citepoint's Agency plan includes white-label client reports. Peec AI's Advanced plan integrates with Looker Studio, and Semrush offers a Pro Report add-on at $20 a month for white-label reporting.

Is there a free trial?

Profound offers a free 7-day trial limited to three engines. Citepoint offers a 7-day refund and cancellation at any time.