How AI decides who to recommend.
Practical guides to generative engine optimization, backed by the research and the engines' own documentation.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the work of getting ChatGPT, Gemini, Claude and Google's AI answers to mention, recommend and cite your brand. What it is, what works, and how to measure it.
September 22, 2026 · 4 min read
How to get your brand recommended by ChatGPT
A practical, six-step guide to getting ChatGPT to recommend your product: crawler access, buyer prompts, answer-first pages, third-party mentions, consistent facts and weekly tracking.
September 22, 2026 · 4 min read
GEO vs SEO: what's different and what isn't
GEO and SEO share the same foundations but reward different things. A side-by-side comparison of goals, signals, content and measurement, and how to do both with one page.
September 22, 2026 · 4 min read