The field guide to getting cited by AI.
Clear, factual guides to generative engine optimization, answer engines, and the new shape of search. Written for B2B teams working out how to be found by AI.
15 guides · updated June 8, 2026
15 articles
How to Choose a GEO Agency: A B2B Buyer's Guide to AI Visibility
Hiring help to get cited by AI? Here is what a credible GEO agency does, the questions that separate the real ones, and the red flags that should end the call.
8 min readGEO In-House vs Agency vs Tools: How to Resource AI Visibility
Build it in-house, hire an agency, or buy a tracking tool? A clear-eyed comparison of cost, speed, and the one part of GEO that no tool can do for you.
8 min readWhat Does GEO Cost? AI Visibility Pricing, Explained
From a DIY prompt sheet to a five-figure retainer, here is how GEO is actually priced, what drives the number, and how to judge it against the deals it protects.
7 min readHow to Audit Your AI Visibility: A Step-by-Step Guide
You cannot fix a gap you have not measured. A step-by-step audit for finding out whether ChatGPT, Perplexity, and Google's AI recommend you or your competitors.
8 min readIs GEO Worth It? The ROI of AI Visibility for B2B
GEO's return is not abstract. It is the deals you lose when AI recommends a competitor during research you never see. Here is how to size it, honestly.
7 min readWhat Is Generative Engine Optimization (GEO)?
The plain-English definition of GEO, why it is suddenly a board-level concern, and the handful of tactics that research shows actually move AI citations.
8 min readGEO vs SEO: Optimizing for AI Answers vs Google Rankings
A side-by-side breakdown of how optimizing to be cited in AI answers differs from ranking in blue links, and which SEO fundamentals still carry over.
7 min readHow to Get Your Brand Cited by ChatGPT
ChatGPT reached 900 million weekly users in early 2026. Here is the mechanism behind its citations, and a practical path to becoming a source it quotes.
8 min readHow Perplexity Chooses Its Sources (and How to Become One)
Perplexity shows its sources by design. Understanding its retrieve-rank-cite pipeline is the fastest way to become a source it quotes.
7 min readGoogle AI Overviews: How to Appear in AI-Generated Search Results
AI Overviews sit above the blue links for billions of searches. Here is how Google assembles them and how to become a source they pull from.
8 min readAnswer Engine Optimization (AEO): The Complete Playbook
A practical playbook for AEO: how to write answer-shaped content, structure pages for extraction, and measure whether the answer engines pick you.
9 min readThe Sources AI Cites Most: G2, Reddit, Wikipedia and Beyond
AI rarely cites only your website. It leans on review sites, communities, and reference sources. Here is the map, and how to earn a place in each.
8 min readSchema Markup for AI Visibility: Which Structured Data Gets You Cited
Schema will not buy you a citation, but it makes your content legible to machines. Here are the types that matter most and how to ship them.
7 min readHow to Measure AI Visibility: Metrics, Methods and Benchmarks
If you cannot measure it, you cannot manage it. The core metrics for AI visibility, how to track them, and what good actually looks like.
8 min readWhy B2B Buyers Now Start With AI, and What It Means for Pipeline
Your buyers are asking ChatGPT before they ask you. What the shift to AI-first research means for B2B pipeline, and the moves that protect it.
7 min readReading about it is step one.
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