How to use this estimator
Enter the number of monthly visits your site gets from AI assistants such as ChatGPT, Gemini and Google AI Overviews. Your analytics tool may list these as referrals from chatgpt.com, gemini.google.com or similar sources. Then enter the share of those visits that become a lead, the share of leads that become customers, and your average deal size. The result is the monthly pipeline value that AI traffic should create under those assumptions.
The formula in plain words
First, multiply AI visits by your conversion rate to get qualified leads. Next, multiply leads by your close rate to get expected new customers. Last, multiply new customers by average deal size to get monthly pipeline value. Annual pipeline is the monthly figure times 12, which assumes the same numbers hold all year.
Worked example
Say a B2B software team gets 1,200 visits a month from AI assistants. A 3% conversion rate gives 36 leads. A 20% close rate turns those into 7.2 expected customers. At an average deal size of $6,000, that is $43,200 in monthly pipeline, or about $518,400 over a year. Fractional customers are normal in an estimate, since results average out across months.
Now compare a second scenario. A team like Tallybook might grow AI visits from 1,200 to 2,000 by publishing pages that answer buyer questions where assistants currently name competitors. At the same rates, pipeline rises to $72,000 a month. The estimator shows what each extra visit is worth, so you can judge whether a content investment is likely to pay off.
What to watch
Conversion rate and close rate are the two numbers most teams guess. Use your own CRM history wherever you have it. Deal size should be the average first-year contract value, not list price. Treat the output as a planning figure rather than a forecast.
When the featured product helps
Citepoint finds buyer questions where AI assistants name competitors, publishes researched pages on your own domain to earn those recommendations, and tracks AI-referred visits without cookies or scripts. That gives you the visit number this calculator needs, along with a way to raise it. Pages start on a Citepoint-hosted address before moving to your domain, and only your website is required to get started.